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Stranger Things
Stranger Things
Stranger Things
For Stranger Things’ final season, we created a New Year’s Eve broadcast takeover that turned Spain’s iconic midnight countdown into a gateway to the Upside Down.
For Stranger Things’ final season, we created a New Year’s Eve broadcast takeover that turned Spain’s iconic midnight countdown into a gateway to the Upside Down.
For Stranger Things’ final season, we created a New Year’s Eve broadcast takeover that turned Spain’s iconic midnight countdown into a gateway to the Upside Down.
Category
Entertainment / Activation
Entertainment / Activation
Roles
Art Direction, Graphic Design, Motion Design
Art Direction, Graphic Design, Motion Design
Year
2026
2026
We developed the visual concept for a New Year’s Eve activation around Stranger Things’ final season. Right after the twelve chimes, a sequence of festive messages took over the live broadcast from Puerta del Sol, gradually building up to a final reveal: the image flipped into the Upside Down, a Demogorgon appeared on screen, and viewers were invited to watch the final episode two hours later.
I worked on the visual concept, art direction, graphic design and animation of the broadcast elements. Alongside the takeover, I also worked on a printed map connecting the different Stranger Things activations happening across Madrid.
We developed the visual concept for a New Year’s Eve activation around Stranger Things’ final season. Right after the twelve chimes, a sequence of festive messages took over the live broadcast from Puerta del Sol, gradually building up to a final reveal: the image flipped into the Upside Down, a Demogorgon appeared on screen, and viewers were invited to watch the final episode two hours later.
I worked on the visual concept, art direction, graphic design and animation of the broadcast elements. Alongside the takeover, I also worked on a printed map connecting the different Stranger Things activations happening across Madrid.
