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Mi querida señorita
Mi querida señorita
Mi querida señorita
From the series visual toolkit to a fully handcrafted campaign, built frame by frame to explore identity as something fluid, layered and constantly changing.
From the series visual toolkit to a fully handcrafted campaign, built frame by frame to explore identity as something fluid, layered and constantly changing.
From the series visual toolkit to a fully handcrafted campaign, built frame by frame to explore identity as something fluid, layered and constantly changing.
Category
Entertainment/ Campaign
Entertainment/ Campaign
Roles
Art Direction, Graphic Design, Craft
Art Direction, Graphic Design, Craft
Year
2026
2026
We first developed the film’s visual toolkit, then took it into a completely handcrafted direction. I cut out more than 500 film frames by hand, one by one, creating layered compositions that reflected the film’s central idea: identity isn’t binary or fixed, but something constantly shifting and evolving. The campaign was later adapted to large-scale DOOH screens in Callao and Palacio de la Prensa.
We first developed the film’s visual toolkit, then took it into a completely handcrafted direction. I cut out more than 500 film frames by hand, one by one, creating layered compositions that reflected the film’s central idea: identity isn’t binary or fixed, but something constantly shifting and evolving. The campaign was later adapted to large-scale DOOH screens in Callao and Palacio de la Prensa.
We first developed the film’s visual toolkit, then took it into a completely handcrafted direction. I cut out more than 500 film frames by hand, one by one, creating layered compositions that reflected the film’s central idea: identity isn’t binary or fixed, but something constantly shifting and evolving. The campaign was later adapted to large-scale DOOH screens in Callao and Palacio de la Prensa.
