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Berlín y la dama del armiño
Berlín y la dama del armiño
Berlín y la dama del armiño
From the series visual toolkit to a promotional activation rooted in Seville’s ceramic tradition: a mural designed to be stolen, tile by tile.
From the series visual toolkit to a promotional activation rooted in Seville’s ceramic tradition: a mural designed to be stolen, tile by tile.
From the series visual toolkit to a promotional activation rooted in Seville’s ceramic tradition: a mural designed to be stolen, tile by tile.
Category
Campaign & Activation
Campaign & Activation
Roles
Art Direction, Graphic Design
Art Direction, Graphic Design
Year
2026
2026



We started by developing the series’ visual toolkit and then brought it into the real world. Inspired by Seville’s tile-making tradition, we created a mural designed to be stolen, piece by piece. I was responsible for the art direction and graphic design, working alongside local artists and craftspeople to make the activation feel genuinely rooted in the city.
We started by developing the series’ visual toolkit and then brought it into the real world. Inspired by Seville’s tile-making tradition, we created a mural designed to be stolen, piece by piece. I was responsible for the art direction and graphic design, working alongside local artists and craftspeople to make the activation feel genuinely rooted in the city.


